Eyewear – Get clear Vision

Question: Describe about the Article for Eyewear Get clear Vision. Answer: Introduction Eyewear is business is very booming business as most of us are extremely fond of eyewear. There is a sort of pleasure in looking for a brand new pair of eyewear of unique frames that makes the physical appearance impressive, which as a result gives a great feeling. The latest trends are loved by all and everybody intend to buy the desired frames at the right price with faster delivery of the product. Keeping this booming trend in mind, we have created an Eyewear online store which provides a new shopping experience in designer eyewear. Eyewear an Australia based company, sells genuine up market brands with quick delivery and exciting prices. The company also provides satisfactory after sales service. We at Eyewear, leave no stone unturned in making the visit of our customers to our shopping outlet comfortable and exciting. Our experts use special technology for fitting the frames. Also, our in-house laboratory crafts the customers quality lenses within an hour. The corporation has also decided that it will offer consumers, in small cities around the United States, eyewear products catering to the youth that has huge demand nationally but are not available at local level (Eyewear Team, 2016). The dissimilarity between other e-commerce websites catering to youth is thatthe former has focused specifically on their customers living in small cities of the U.S. The companys target audience is youngsters in the age group of 11 to 18 years; our online store intends to give special advertising coverage in small towns having a population of over a lakh. Such small areas already have small sized businesses meant for the youth, thatour online store can use to endorse its product offering. Keys to Success Aim: To provide an online store is that it is a Manageable website which is enjoyable to surf. Something like a tour to the customers desired product outlet where one can explore great variety and new products. Objectives To have a wonderful vendor association that will enable fast delivery of orders. To create an efficientplanning orders to advertise to effectively reach the target audience. To form areputation that the target audiences find to be eye-catching and fashionable. Business Model: We intend to employ both B2B as well as B2C model: B2B: Our organization will use this business model. The business to business, also called asB2B, model engages enterprises that are using the World Wide Web hold transactions with each other. As per Americas census bureau, B2B online business accounts for higher than ninety percent of the entire electronic commerce. Its key cause is the complications of B2B transactions. Where B2C transactions engage sellers offering their product items and services for the buyers, B2B dealings are multidimensional and usually include several transactions at every stage of the supply chain. B2B dealings create income from direct sales (Andam, 2003). B2C: The business to consumer also known as a B2C model of electronic trade sells goods straight to customers who shop online such as Amazon.com. The electronic business just has an online identity with which it provides a huge variety of products to the clients. Several B2C business models earn income from directly selling to the customers as well as the processing charges. B2C also termed as electronic retail (Gilani, 2011). Company Structure Our Company is a partnership firm with following five members: A - CEO He is a business visionary with good experience of sunglasses and eyewear. He has great experience in the same field and knows different language, focusing customers across the globe. B Import/Export manager Mr. B has great experience in foreign outlets and has travelled across the globe. He has knowledge of different cultures and possesses great marketing skills. He will look after our Import/ Export sales and its operational activities. C- Operation/ Accounts Manager Mr. C has experience in warehouse management, operations and handling cash. He will make sure that our operations are running smoothly and also keep a track on our finances and accounts department. D Marketing Manager Mr. D has excellent advertising and marketing skills. He will take care of our Marketing Department. He also possesses great software skills so he will take care of our online marketing projects. E- Software/ Website Development Mr. E has excellent IT skills. He will make sure that our website is updated with the latest products. He will also see if a website is running smoothly and no customer is facing any issue. Marketing Strategy Electronic Mail as Marketing promotion Email promotion or marketing is the base of good eCommerce marketing plans and approaches because even today it is the best technique for convincing the prospective clients and persuading them to shop more (Nate, 2016). There is a tendency of customers to open e-mails, even if these mails contain basic ads. Therefore, we have acted upon by an email marketing drive that will be effective to be in touch with the clients, to make them aware of the new products and other necessary information to enable sales. Social Media, as a platform for promotion: Selling on social media somewhat becomes hard for eCommerce enterprises as it is not easy to find out about the platforms that are best suited in specific markets. The easy resolution to this problem is to diversify and subsequently discard the platforms that are not serving the purpose. It is equivalent to something like investing in share market. Once the risk is analyzed the suitable alternatives are understood. Therefore, we have created pages of Facebook and twitter. We have spread our existence on all social media tools in order to aid the customers to connect with us Working with a personalized strategy: Personalization is very essential; thereby we have provided a face of our organization. We would be sending our customers with e- mails with the name of the face of the company. Apart from that we have pages of the brands we offer and the discounts we provide along with the pictures of the samples (Nielsen, 2014). We also have featured our facilities of providing free next day delivery and free returns etc. 100% unique and original content: The content of our website is original and aims at grasping online awareness for our company and its products. We would be also diverting audience towards the website by way of SEO, Google base and other resources that would be available online and then churning this audience to be our customers. Finally, analyzing the output and working towards improvising our strategies (Ginsberg, 2015). E business payment system Our company will use electronic payment where money is transferred through the paperless financial transaction. Our payment system will be user friendly, less processing time and will have various options for customers to do his transaction. Few modes of payment will be: Credit card Debit Card Smart Card E Money Pay Pal Electronic Fund Transfer Our payment transaction will be safe. PayPal will be our first priority then other modes of payment. PayPal is the safest mode of transfer (Meyer, 2012). The information of clients will be encrypted for safety issues. Our PayPal address and bank details will be given to the customer. The steps of how card holders will pay our payment: The bank will issue a debit card, credit card or smart card The customer will fill all details on our website for the product he wants to purchase We will validate customers identity and send approval to the respective bank via brand company When the card brand authenticates, then the transaction will proceed We will send the sales slip and our payment will be cleared Our customers can also pay through E-money where they can directly send cash without involvement of any middle body. The Electronic Fund transfer will help customers to send payment to our accounts via ATM also. Although this is not a common practice, but we can do this on request from the customer. E-business security, privacy, and legal issues As our business is online, we need to get customers trust as they want to get protected against fraud. Our website will be safe to use and we will use all safety certifications and encryption technology. We will also display any logos if required to communicate that our website is safe so that the customer is comfortable while doing monetary transaction. Our website will only ask limited and required information which will ensure the client that our website is safe and their privacy is protected. Our website will compliant with our countrys anti spam rules and other requirements (Lorette, 2016). Security Just like a person protects his physical business, we will make sure that we protect our online business, our website is covered under security best practices and doing payment through debit and credit cards or PayPal will be safe and secured. Privacy When we collect information from customers, there is some data collected which can be used besides that transaction. We will make sure that we dont use any such information without customers consent. Hence, we will not violate any privacy rights and will destroy any extra information available with us. Privacy Policy Our website will develop a proper and legal system to collect any private information is required. This will be posted to the customer on a visible location at our website. We will use web cookies to track visitors on our website, this will tell to our visitors by posting our privacy policy. Our team understands that customers only shop from websites who take care of customers privacy policy. A well defined privacy policy will help us to reduce our legal risk and will help us to market our product well by retaining our customers. Our website will make sure that it is secured and safe for our customers. Legal Issues Our website ensures that all laws are incorporated and safety and security standards are fulfilled. Our website will take care of date security of customers. We will also make sure that we pay all duties wage charges, PAYG expenses. Insurance will be done to cover workers compensation which covers physical and financial aspects when our store is launched (Government of Canada, 2016). Benefits of our E-Commerce Website The internet is the key to many opportunities in the business world. Owners and customers both find it comfortable to carry on the transactions. Our team discovered that this website will be beneficial for us in doing the business. The following are its key benefits: Efficient Marketing With the help of online marketing, we can do branding of our website with cost-effective and reasonable means. Sending emails, articles, social media networking are inexpensive and effective means of marketing in todays era. We will be able to do the marketing of our site at very low cost and highly efficient marketing (Zorzini, 2016). 24 hour open Services Our E-business website will have the advantage to be open all time with the help of internet. It will be available to customers 24*7 hours with uninterrupted services. With our website, we can make money even when we are very busy or are at rest. Global Approach With our website, we can reach our customers globally, to all corners of the earth. As long as the customer is using the internet, he can reach us and carry on transaction with us. Cost-effective Our website eliminates the need of a physical store and huge manpower required. Thus we will be able to save per cost transaction and earn more profits. Our e-business will e-business will reduce the need to hire store managers, cash clerks, salespersons and other staff, thus making our business more cost-effective. Reduced Overhead expenses Our website will help us eliminate most of our costs, which are involved due to physical location. We will save costs like rents, excessive salaries of employees. In the beginning, we will also save expenses on inventory storage as we will order our wholesaler to ship the products. However, as our business will grow, we will hire a store to keep the stock. Less Investment Our website will demand very less investment in beginning, unlike starting a physical business. There is no need keep huge stock and spend high on physical store and employees. Our website and internet will help us to market our product at cost effective prices. Conclusion and Recommendation The Eyewear online store provides a new shopping experience in designer eyewear. Eyewear is an Australia based company, sells genuine up market brands with quick delivery and exciting prices. The company also provides satisfactory after sales service. The corporation has also decided that it will offer consumers, in small cities around the United States, eyewear products catering to the youth that has huge demand nationally but are not available at local level. Our company uses both B2B as well as B2C model. The marketing strategy involves the use of electronic mail as well as a social media presence to reach to our targeted customers. The company has also provided for 100 % original content on our website and has clearly mentioned all the products and brands that we are offering. Our payment transaction will be safe. PayPal will be our first priority then other modes of payment. PayPal is the safest mode of transfer. The information of clients will be encrypted for safety issues. Our PayPal address and bank details will be given to the customer. Our team understands that customers only shop from websites who take care of customers privacy policy. A well defined privacy policy will help us to reduce our legal risk and will help us to market our product well by retaining our customers. Our website will make sure that it is secured and safe for our customers. We would target and recommend our team to discover and explore new templates and app s for future. Once we have started to go on Shopify, we will make sure that we explore and test new and difficult apps (Shopify Team, 2012). Another thing which we will keep in our mind is to deliver our product on time to customers. Sometimes, a customer may have urgency of the requirement so delivering our products on committed time will definitely help us to retain such customers forever. Bibliography Andam, Z., 2003. e-Commerce and e-Business: undp, Available at: https://www.kau.edu.sa/Files/830/Files/61164_Ecommerce%20and%20E%20Business.pdf Eyewear Team, 2016. Eyewear official website. [Online] Available at: https://onlinestore.cloudaccess.host/about-us.html Gilani, N., 2011. Types of E-Business Models. Types of E-Business Models, December. Ginsberg, I., 2015. Online Marketing Strategy. Online Marketing Strategy, Available at: https://www.ecommercepartners.net/services/online-marketing-strategy Government of Canada, 2016. E-business security, privacy, and legal requirements. [Online] Available at: https://entreprisescanada.ca/eng/page/2764/ Lorette, K., 2016. The Advantages of E-Business. The Advantages of E-Business, Available at: https://smallbusiness.chron.com/advantages-e-business-2252.html Meyer, R., 2012. 10 Excellent Online Payment Systems. 10 Excellent Online Payment Systems, 15 May. Nate, H., 2016. E-commerce Internet Business Plan. E-commerce Internet Business Plan. Nielsen, 2014. E-COMMERCE: EVOLUTION OR REVOLUTION IN THE FAST-MOVING CONSUMER GOODS WORLD?: Nielsen. Shopify Team, 2012. Shopify official website. [Online] Available at: https://www.shopify.in/success-stories/zerouv Zorzini, C., 2016. 50 Unbeatable Ecommerce Marketing Tips for 2016. 50 Unbeatable Ecommerce Marketing Tips for 2016, 04 March.